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Tuesday, February 8, 2011

Who You Got??

First things first... This is actually a serious legislative debate in the state of Maine right now. Second things second... WHOOPIE PIE TIL I DIE!!!!!!!!!



LD 71
An Act to Designate the Whoopie Pie as the State Dessert
Why the Whoopie Pie Should be the Maine State Dessert


The Whoopie Pie is unique to Maine and is not a seasonal item. Let’s claim our rightful heritage before another state makes the whoopie pie their state dessert. Labadie’s Bakery in Lewiston, a third generation bakery, has been making the whoopie pie since 1925.


The Whoopie Pie is the most popular dessert sold and is available throughout the state—from supermarkets and convenience stores to the concession stand at the Red Claws professional basketball games in Portland. The whoopie pie has a strong fan base. Maine Stuff! on Facebook have over 90,000 virtual gifts of whoopie pies sent to friends.  Visit the two Facebook pages, Whoopie Pies and the Maine Whoopie Pie, and find over 30,000 fans voicing their support of the venerable whoopie pie.


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Build Pride in our state.
Let’s have the whoopie pie join Moxie, our state soft drink, and the Maine wild blueberry, designated in 1991 as our state berry, to build pride in our state’s wonderful food stuffs, which may lead to other food designations such as a state pie, cake, donut, etc.


Desserts are here to stay. Like other desserts, the whoopie pie should be fun and enjoyed in moderation. You can buy whoopie pies gluten- and sugar-free. They also make a blueberry whoopie pie for those who want their antioxidants.


Whoopie Pie Day in Maine. The Governor of the state of Maine proclaimed June 26, 2010 as Whoopie Pie Day to focus on those niches that make Maine so special. Capitalizing on the current interest in the whoopie pie is one way of promoting the excellence of this Maine product. Over 3500 people attended the Whoopie Pie festival held that day.


Economic development at its finest. The designation will raise awareness and help our small businesses who sell whoopie pies. There are tremendous growth potential and wonderful marketing opportunities. Many bakers purchase Maine products e.g. eggs, butter, milk, sea salt, blueberries for their ingredients.


 Helps promote tourism. The designation builds pride, raises the awareness and capitalizes on Maine’s unique food stuffs—a “little taste of Maine.” News worthy all over the USA by designating the whoopie pie as Maine’s state dessert. People respond to Made in Maine products. Tourists are drawn here because of our uniqueness.


National recognition touts culinary appeal. According to a culinary catalog (William Sonoma) the whoopie pie is “pure edible nostalgia.” The New York Times in March 2009 wrote that “the whoopie pie is having its moment…The whoopie pie would probably be Maine’s state dessert, if it had one.” The torch is being passed from the cupcake to the whoopie pie according to Danielle Freeman, a New York food critic. Cupcakes are passé.


 Flexibility in marketing and promotion.  The whoopie pie offers greater flexibility in marketing than other desserts.
-                  It can be thematic. You can adjust size, design and color. Whoopie pies make creative                   wedding cakes, as an example.
-                  It can have decorative packaging i.e. ribbons, colored cellophane to possess the                   distinctive allure that you are trying to achieve.
-                  Rotate flavors and colors with the seasons.
-                  A satisfying indulgence and convenience for the customer—something that you can hold                   in one hand.

There are just a lot of things that work for the whoopie pie versus other desserts.

  Everyone needs a treat. Dr. Katherine Musgrave, a nutritionist at the University of Maine, says          “a dessert should be fun and enjoyable. Don’t worry about the nutritional value—everyone          needs a treat, especially during difficult times.”

 Support LD 71. Contact your legislator and the Governor to show your support for the Maine          Whoopie Pie.

Amos E. Orcutt, President
Maine Whoopie Pie Association
orcuttal@roadrunner.com
207.945.4668

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